The New Public: Professional Communication and the Means of Social Influence - Couverture rigide

Mayhew, Leon H.

Couverture rigide

ISBN 10 : 0521481465 ISBN 13 : 9780521481465

Editeur : Cambridge University Press, 1997

Synopsis

New theory bridging Parsons and Habermas analyses society's domination by communications industries.

A propos du livre

Présentation de l'éditeur

Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0521481465
• ISBN 13: 9780521481465
• Reliure: Relié
• Nombre de pages: 348
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France