Brazilian Multinationals: Competences for Internationalization - Couverture rigide

Fleury, Afonso; Fleury, Maria Tereza Leme

Couverture rigide

ISBN 10 : 0521519489 ISBN 13 : 9780521519489

Editeur : Cambridge University Press, 2011

Synopsis

Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.

A propos du livre

À propos de l'auteur

Afonso Carlos Correa Fleury is Professor of Technology, Work and Organisation in the Production Engineering Department of the University of São Paulo. He has been a research fellow at the Institute of Development Studies (UK), the Tokyo Institute of Technology, École Nationale des Ponts et Chaussés (France), and the Institute for Manufacturing, Cambridge University. He is currently associate editor of the Journal of Manufacturing Technology Management and Vice-President (Americas) of the Production and Operations Management Society.

Maria Tereza Leme Fleury is the Dean of the School of Business Administration at Fundacao Getulio Vargas, São Paulo, and former Dean of the School of Economics, Business Administration and Accountancy of the University of São Paulo. She is Director of ANPAD (Brazilian Academy of Management) and a member of the board of BALAS (Business Association for Latin America Studies) and the Scientific Committee of Euromed, Marseille, France.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0521519489
• ISBN 13: 9780521519489
• Reliure: Relié
• Nombre de pages: 462
• Coordonnées du fabricant: Cambridge University Press; https://www.cambridge.org/; ; Via Honduras,15; Pomezia; Italia; 71; Italie