Managerial Economics: A Problem-Solving Approach - Couverture souple

Wilkinson, Nick

Couverture souple

ISBN 10 : 0521526256 ISBN 13 : 9780521526258

Editeur : Cambridge University Press, 2005

Synopsis

Book by Wilkinson Nick

A propos du livre

Présentation de l'éditeur :

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.

Revue de presse :

'A thoughtful and well-written text which explains key concepts in a rigorous and accessible way. A particular strength is the rich collection of applications and case studies which demonstrate the value of the economic approach to many management problems and decisions. The well-designed solved problems demonstrate how the analytical techniques can be applied and will be particularly valuable in helping students to connect theory with practice and to solve problems for themselves. A very useful addition to the field.' Martin Carter, Leeds University Business School

'This is an exhaustive study of managerial economics with well-chosen case studies and clear explanations from an experienced teacher.' John Mark, King's College London

À propos de cette édition

• Éditeur: Cambridge University Press
• Date d'édition: 2005
• ISBN 10: 0521526256
• ISBN 13: 9780521526258
• Reliure: Broché
• Nombre de pages: 556