Managing Services - Couverture souple

Nankervis, Alan

Couverture souple

ISBN 10 : 0521606519 ISBN 13 : 9780521606516

Editeur : Cambridge University Press, 2005

Synopsis

This book explores the strategic management of services through an Integrated Services Management Model.

A propos du livre

Présentation de l'éditeur

The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.

Revue de presse

'... very timely for students, researchers, academics, managers and policy-makers alike ... contains a myriad of valuable resources and information.' Development Policy Review

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0521606519
• ISBN 13: 9780521606516
• Reliure: Broché
• Nombre de pages: 378
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France