International Business Strategy: Rethinking the Foundations of Global Corporate Success - Couverture souple

Verbeke, Alain

Couverture souple

ISBN 10 : 0521681111 ISBN 13 : 9780521681117

Editeur : Cambridge University Press, 2009

Synopsis

How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.

A propos du livre

À propos de l?auteur

Alain Verbeke holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the director of the MBA programme at Solvay Business School, University of Brussels (VUB). Professor Verbeke is an elected fellow of the Academy of International Business and has authored or edited 23 books and more than 160 refereed publications.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0521681111
• ISBN 13: 9780521681117
• Reliure: Broché
• Nombre de pages: 499
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France