The Myth of the Ethical Consumer Paperback with DVD - Couverture souple

Devinney, Timothy M.; Auger, Pat; Eckhardt, Giana M.

Couverture souple

ISBN 10 : 0521747554 ISBN 13 : 9780521747554

Editeur : Cambridge University Press, 2010

Synopsis

A no-holds-barred examination of 'ethical' consumerism.

A propos du livre

À propos des auteurs

Timothy M. Devinney is Professor of Strategy at the University of Technology, Sydney. He is a fellow of the Academy of International Business, a recipient of an Alexander von Humboldt Research Award, a Rockefeller Foundation Bellagio Fellow, an International Fellow of the Advanced Institute of Management (UK), and Distinguished Member (Fellow) of the Australian and New Zealand Academy of Management. He has published six books and more than eighty articles in leading academic journals.

Pat Auger is Associate Professor of Information Systems and e-commerce and Director of the Executive MBA Program at the Melbourne Business School, The University of Melbourne. He has published extensively in leading academic journals in a variety of disciplines including information systems, marketing, business ethics, and strategy.

Giana M. Eckhardt is Associate Professor of Marketing at Suffolk University, Boston. She has published widely on issues related to consumer behavior in China, branding, culture and globalization in Asia, and consumer ethics. Her research has been funded by and won awards from the Sheth Foundation and the Marketing Science Institute.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0521747554
• ISBN 13: 9780521747554
• Reliure: Broché
• Nombre de pages: 253
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible