Stated Choice Methods: Analysis and Applications - Couverture souple

Louviere, Jordan J.

 
9780521788304: Stated Choice Methods: Analysis and Applications
Couverture souple
ISBN 10 : 0521788307 ISBN 13 : 9780521788304
Editeur : Cambridge University Press, 2000

Synopsis

Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.

Revue de presse

' ... recommended to anyone interested in stated choice models, for example graduate students in search of an interesting thesis project or advanced researchers tackling a policy problem. ... also a valuable source for those wishing to update their knowledge of econometric choice modelling and analysts working in the applied policy evaluation profession.' Journal of Applied Econometrics

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cambridge University Press
Date d'édition
2000
Langue
anglais
ISBN 10 
0521788307
ISBN 13 
9780521788304
Reliure
Broché
Nombre de pages
420
Coordonnées du fabricant
non disponible
Personne responsable
Avery
https://www.avery.fr/

chemin des peupliers 27
Dardilly
France

Autres éditions populaires du même titre

9780521782753: Stated Choice Methods: Analysis and Applications

Edition présentée

ISBN 10 :  0521782759 ISBN 13 :  9780521782753
Editeur : Cambridge University Press, 2000
Couverture rigide