Global Brands: The Evolution of Multinationals in Alcoholic Beverages - Couverture rigide

Lopes, Teresa Da Silva

Couverture rigide

ISBN 10 : 0521833973 ISBN 13 : 9780521833974

Editeur : Cambridge University Press, 2007

Synopsis

Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.

A propos du livre

À propos de l'auteur

Teresa da Silva Lopes is a Senior Lecturer in the School of Business and Management at Queen Mary, University of London. She has previously taught at the University of Oxford and Universidade Católica Portuguesa. She is the author of numerous publications on international business history, marketing history, and other topics in journals such as Business History, Business History Review, and Enterprise and Society. She is currently co-director of the Centre for Globalization Research at Queen Mary, University of London; reviews editor for the journal Business History, council member of the Association of Business Historians, and trustee of the American Business History Conference. Lopes has held visiting research fellowships at the University of California Berkeley and École Polytechnique in Paris. Currently she is a Fellow of the Dynamics of Institutions and Markets in Europe Network, a Research Fellow at Universidade Católica Portuguesa and a Research Associate of the Centre for International Business History and the Centre for Institutional Performance, both at the University of Reading.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0521833973
• ISBN 13: 9780521833974
• Reliure: Relié
• Nombre de pages: 326
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France