Global Brands: The Evolution of Multinationals in Alcoholic Beverages - Couverture rigide
Livre 3 sur 14: Cambridge Studies in the Emergence of Global Enterprise
Synopsis
Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.
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À propos de l?auteur
Teresa da Silva Lopes is a Senior Lecturer in the School of Business and Management at Queen Mary, University of London. She has previously taught at the University of Oxford and Universidade Católica Portuguesa. She is the author of numerous publications on international business history, marketing history, and other topics in journals such as Business History, Business History Review, and Enterprise and Society. She is currently co-director of the Centre for Globalization Research at Queen Mary, University of London; reviews editor for the journal Business History, council member of the Association of Business Historians, and trustee of the American Business History Conference. Lopes has held visiting research fellowships at the University of California Berkeley and École Polytechnique in Paris. Currently she is a Fellow of the Dynamics of Institutions and Markets in Europe Network, a Research Fellow at Universidade Católica Portuguesa and a Research Associate of the Centre for International Business History and the Centre for Institutional Performance, both at the University of Reading.
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Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise)
Edité par
Cambridge University Press, 2007
ISBN 10 : 0521833973
ISBN 13 : 9780521833974
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Global Brands (Hardcover)
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Cambridge University Press, Cambridge, 2007
ISBN 10 : 0521833973
ISBN 13 : 9780521833974
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Hardcover. Etat : new. Hardcover. In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms. Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780521833974
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Global Brands
Edité par
Cambridge University Press, 2007
ISBN 10 : 0521833973
ISBN 13 : 9780521833974
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Global Brands
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Cambridge University Press, 2007
ISBN 10 : 0521833973
ISBN 13 : 9780521833974
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Global Brands: The Evolution of Multinationals in Alcoholic Beverages
Edité par
Cambridge Univ Pr, 2007
ISBN 10 : 0521833973
ISBN 13 : 9780521833974
Neuf
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Global Brands: The Evolution of Multinationals in Alcoholic Beverages
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Cambridge University Press, 2007
ISBN 10 : 0521833973
ISBN 13 : 9780521833974
Neuf
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Global Brands (Hardcover)
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Cambridge University Press, Cambridge, 2007
ISBN 10 : 0521833973
ISBN 13 : 9780521833974
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Hardcover. Etat : new. Hardcover. In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms. Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9780521833974
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Global Brands (Hardcover)
Edité par
Cambridge University Press, Cambridge, 2007
ISBN 10 : 0521833973
ISBN 13 : 9780521833974
Neuf
Couverture rigide
Vendeur : CitiRetail, Stevenage, Royaume-Uni
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Hardcover. Etat : new. Hardcover. In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms. Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9780521833974
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