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Global e-commerce: Impacts of National Environment and Policy - Couverture rigide

 
9780521848220: Global e-commerce: Impacts of National Environment and Policy
Couverture rigide
ISBN 10 : 0521848229 ISBN 13 : 9780521848220
Editeur : Cambridge University Press, 2006

Synopsis

Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.

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À propos de l'auteur

Kenneth L. Kraemer is a Professor at the Paul Merage School of Business and at the Donald Bren School of Information and Computer Science, University of California, Irvine. He is also Director of the Center for Research on Information Technology and Organizations (CRITO) and Director of the Personal Computing Industry Center (PCIC). Jason Dedrick is Co-Director of the Personal Computing Industry Center and Senior Research Fellow at CRITO, University of California, Irvine. Nigel P. Melville is Assistant Professor of Business Information Technology at the Stephen M. Ross School of Business, University of Michigan. Kevin Zhu is Assistant Professor at the Paul Merage School of Business, University of California, Irvine.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cambridge University Press
Date d'édition
2006
Langue
anglais
ISBN 10 
0521848229
ISBN 13 
9780521848220
Reliure
Relié
Numéro d'édition
1
Nombre de pages
468
Éditeur
Kraemer Kenneth L., Dedrick Jason, Melville Nigel P., Zhu Kevin
Coordonnées du fabricant
non disponible
Personne responsable
Avery
https://www.avery.fr/

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