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Synopsis
The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Tom Rosenstiel designed the Project for Excellence in Journalism and directs its activities. He also serves as vice chairman of the Committee of Concerned Journalists. A journalist for more than twenty years, he is a former media critic for the Los Angeles Times and chief congressional correspondent for Newsweek magazine. Among his books, he is the author with Bill Kovach of The Elements of Journalism: What Newspeople Should Know and the Public Should Expect (2001).
Marion R. Just is Professor of Political Science at Wellesley College. She is a co-author of Crosstalk: Citizens, Candidates and the Media in a Presidential Campaign (1996), Common Knowledge: News and the Construction of Political Meaning (1992), and The Election of 1996 (1997).
Todd Belt is currently Assistant Professor of Political Science at the University of Hawaii', Hilo. He has published articles in the Journal of Health and Social Behavior, Columbia Journalism Review, Campaigns and Elections. He also co-authored the book Getting Involved: A Guide to Student Citizenship (2000).
Alba Pertilla is currently a MacCracken Fellow in the Department of History at New York University, pursuing a doctoral degree in US History. As a Research Associate at the Project for Excellence in Journalism he published articles in Columbia Journalism Review and Electronic Media (now TelevisionWeek).
Wally Dean is a 35-year broadcast news veteran who is a senior associate at the Project for Excellence in Journalism and director of broadcast training for the Committee of Concerned Journalists.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurCambridge University Press
- Date d'édition2007
- ISBN 10 0521871158
- ISBN 13 9780521871150
- ReliureRelié
- Langueanglais
- Nombre de pages244
- Coordonnées du fabricantnon disponible
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We Interrupt This Newscast : How to Improve Local News and Win Ratings, Too
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We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too
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Cambridge University Press, 2007
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ISBN 13 : 9780521871150
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Hardcover. Etat : Very Good. Fine, clean condition, light cover wear - remainder mark on the edge of the book - hard bound *** Publisher: Cambridge University Press ***. N° de réf. du vendeur 15-6-numerical2-4c601
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We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too
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We Interrupt This Newscast
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Gebunden. Etat : New. This book shows that how a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making st. N° de réf. du vendeur 446951535
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We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too
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Cambridge Univ Pr, 2007
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ISBN 13 : 9780521871150
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Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Hardcover. Etat : Brand New. 231 pages. 9.25x6.00x0.75 inches. In Stock. N° de réf. du vendeur x-0521871158
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We Interrupt This Newscast
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Cambridge University Press, 2007
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ISBN 13 : 9780521871150
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience. N° de réf. du vendeur 9780521871150
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