Global Competitive Strategy - Couverture rigide

Spulber, Daniel F.

Couverture rigide

ISBN 10 : 0521880815 ISBN 13 : 9780521880817

Editeur : Cambridge University Press, 2007

Synopsis

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

A propos du livre

À propos de l?auteur

Daniel F. Spulber is the Elinor Hobbs Distinguished Professor of International Business and Professor of Management Strategy at the Kellogg School of Management, Northwestern University. He is the founder of Kellogg's International Business & Markets Program.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0521880815
• ISBN 13: 9780521880817
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 306
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France