Articles liés à The Elements of Influence: Introducing the Playmaker's...

The Elements of Influence: Introducing the Playmaker's Standard, the New Essential System for Managing competition, reputation, Brand, And Buzz - Couverture rigide

Kelly, Alan

 
9780525949848: The Elements of Influence: Introducing the Playmaker's Standard, the New Essential System for Managing competition, reputation, Brand, And Buzz
Couverture rigide
ISBN 10 : 0525949844 ISBN 13 : 9780525949848
Editeur : E P Dutton, 2006

Synopsis

A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors.

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À propos de l'auteur

Alan Kelly is an expert in competitive strategy and an innovator in the fields of communications, research, and marketing. He is the CEO and founder of The PlaymakerÂ’s Standard, LLC, a communications management firm, and holds a masterÂ’s degree in communication research from Stanford University. His clients have included Abbott Laboratories, Cisco, Dow Corning, Hewlett-Packard, Motorola, Oracle, PayPal, and Sun Microsystems, among others.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
E P Dutton
Date d'édition
2006
Langue
anglais
ISBN 10 
0525949844
ISBN 13 
9780525949848
Reliure
Relié
Nombre de pages
340
Coordonnées du fabricant
non disponible
Personne responsable
non disponible