Strategic Management: Text, Tools, and Cases for Business Policy - Couverture rigide

Comerford, Robert A.; Callaghan, Dennis W.

Couverture rigide

ISBN 10 : 0534045189 ISBN 13 : 9780534045180

Editeur : PWS, 1985

Synopsis

Providing concepts, tools and comprehensive cases for the study of business policy, this text covers four levels of business strategy - enterprise, corporate, business and functional. The thirty one cases are flexible, containing their own financial data which can be analysed and discussed in full or in part. Students are also taught how to conduct environmental, financial, industrial and internal analysis. This book should be of interest to intermediate and advanced students on degree and diploma courses in business and management studies; students on graduate and executive business programmes.

Détails de l'édition

• Éditeur: PWS
• Date d'édition: 1985
• Langue: anglais
• ISBN 10: 0534045189
• ISBN 13: 9780534045180
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 1000
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible