Visual Communication: Images with Messages - Couverture souple

Lester, Paul Martin

Couverture souple

ISBN 10 : 053419530X ISBN 13 : 9780534195304

Editeur : Wadsworth Publishing Co Inc, 1994

Synopsis

This is a comprehensive text for the viscom course, developing visual literacy by exploring and showing the role of images in the communication process. The first parts of the text present scientific and medical information about light, the eye and the brain (the "how" we see), the theoretical approaches to visual perception (the "why" we see), and the ethical issues related to images. The last part of the text explores the individual mediums of presentation (the "what" we see): typography, graphic design, informational graphics, cartoons, photography, motion pictures, television and video, computers and interactive multimedia.

Détails de l'édition

• Éditeur: Wadsworth Publishing Co Inc
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 053419530X
• ISBN 13: 9780534195304
• Reliure: Broché
• Nombre de pages: 500
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible