Advertising and Marketing to the New Majority: A Case Study Approach - Couverture souple

Woods, Gail Baker

Couverture souple

ISBN 10 : 0534241921 ISBN 13 : 9780534241926

Editeur : Wadsworth Publishing Co Inc, 1994

Synopsis

This text covers the disciplines of advertising and marketing as they pertain to ethnic audiences (primarily African-, Hispanic-, Native- and Asian-Americans). It teaches students to understand how the principles of advertising and marketing are applied to ethnic groups. It is designed to instruct by example. Because it is a case study text, students will have an opportunity to see how industry experts handle the problems. Not all these case studies will be successful, thereby offering students the opportunity to discuss, analyze, and modify failed campaigns based on their knowledge gained from successful ones.

Détails de l'édition

• Éditeur: Wadsworth Publishing Co Inc
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0534241921
• ISBN 13: 9780534241926
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: Cengage Learning; https://www.cengageasia.com/; ; 5191 Natorp Blvd; Mason; OH; 45040; Etats-Unis
• Personne responsable: non disponible