Articles liés à Interplay of Influence: News, Advertising, Politics...
Synopsis
Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public.
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Interplay of Influence: News, Advertising, Politics and the Mass Media
Edité par
Cengage Learning, Inc, 1996
ISBN 10 : 0534514316
ISBN 13 : 9780534514310
Ancien ou d'occasion
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public. N° de réf. du vendeur 00100378083
Acheter D'occasion
EUR 7,21
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Interplay of Influence: News, Advertising, Politics and the Mass Media
Edité par
Cengage Learning, Inc, 1996
ISBN 10 : 0534514316
ISBN 13 : 9780534514310
Ancien ou d'occasion
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public. N° de réf. du vendeur 00103453371
Acheter D'occasion
EUR 7,21
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 5 disponible(s)
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Interplay of Influence : News, Advertising, Politics, and the Mass Media
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 54842179-6
Acheter D'occasion
EUR 7,22
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Interplay of Influence: News, Advertising, Politics and the Mass Media
Edité par
Cengage Learning, Inc, 1996
ISBN 10 : 0534514316
ISBN 13 : 9780534514310
Ancien ou d'occasion
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Good. Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public. N° de réf. du vendeur CIN0534514316G
Acheter D'occasion
EUR 9,06
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 5 disponible(s)
Image d'archives
Interplay of Influence: News, Advertising, Politics and the Mass Media
Edité par
Cengage Learning, Inc, 1996
ISBN 10 : 0534514316
ISBN 13 : 9780534514310
Ancien ou d'occasion
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Fair. Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public. N° de réf. du vendeur CIN0534514316A
Acheter D'occasion
EUR 9,06
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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Interplay of Influence: News, Advertising, Politics, and the Mass Media
Edité par
Wadsworth Publishing, 1996
ISBN 10 : 0534514316
ISBN 13 : 9780534514310
Ancien ou d'occasion
Vendeur : ZBK Books, Carlstadt, NJ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. N° de réf. du vendeur ZWV.0534514316.VG
Acheter D'occasion
EUR 9,64
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Interplay of Influence: News, Advertising, Politics, and the Mass Media
Edité par
Wadsworth Publishing, 1996
ISBN 10 : 0534514316
ISBN 13 : 9780534514310
Ancien ou d'occasion
Paperback
Vendeur : Robinson Street Books, IOBA, Binghamton, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDvery good-used book. N° de réf. du vendeur bing90314454
Acheter D'occasion
EUR 12,47
Expédition à EUR 8,51
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)