Articles liés à Public Relations Cases

Public Relations Cases - Couverture souple

Hendrix, Jerry A.

 
9780534514327: Public Relations Cases
Couverture souple
ISBN 10 : 0534514324 ISBN 13 : 9780534514327
Editeur : Wadsworth Publishing Co Inc, 2000

Synopsis

The fifth edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text helps students to evaluate case studies and understand why select cases had the effect they did. Part One of this text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then exhibit Silver Anvil Award cases from planning through execution and evaluation, as well as some examples of failed PR campaigns. The appendices consist of exercises and case problems for each of the PR forms presented and contain the PRSA Code of Professional Standards.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wadsworth Publishing Co Inc
Date d'édition
2000
Langue
anglais
ISBN 10 
0534514324
ISBN 13 
9780534514327
Reliure
Broché
Numéro d'édition
5
Nombre de pages
480
Coordonnées du fabricant
non disponible
Personne responsable
non disponible