MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Paperback. Etat : Very Good. 8. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0534647189-11-1
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Vendeur : Wonder Book, Frederick, MD, Etats-Unis
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Vendeur : HPB-Red, Dallas, TX, Etats-Unis
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Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
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Vendeur : Textbook Bookie, Little Rock, AR, Etats-Unis
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