Marketing Express - Couverture souple

Ferrell, O. C.; Pride, William M.

Couverture souple

ISBN 10 : 0538466812 ISBN 13 : 9780538466813

Editeur : South-Western, 2010

Synopsis

"Marketing Express 2/e" is Pride/Ferrell's condensed version of their "Foundations of Marketing, 4/e". In this edition of "Marketing Express", the authors do not include the cases and end-of-book appendices in "Foundations", and thus offer greater flexibility for those who prefer a briefer text with limited pedagogy. "Marketing Express 2/e" includes solid, traditional coverage of marketing fundamentals - product, price, distribution, and promotion - as well as coverage of today's ever-changing marketing environment. The design incorporates advertisements, photos, screen shots, and boxes throughout the text to grab student interest and help make the content real and relevant to today's students.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0538466812
• ISBN 13: 9780538466813
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 496
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible