9780538473279: Promo

Synopsis

Created through a 'student-tested, faculty-approved' review process with students and faculty, "Promo" is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. "Promo" employs relevant ads, exhibits, and photographs to capture your students' interest and through its concise writing style, gives them a solid understanding of promotion along with the challenges facing the promotion, advertising, and marketing industries.

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Autres éditions populaires du même titre

9781111826116: Promo

Edition présentée

ISBN 10 :  1111826110 ISBN 13 :  9781111826116
Editeur : CENGAGE Learning Custom Publishing, 2011
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