Ce livre de statistiques commerciales le plus vendu dans le monde entier enseigne aux lecteurs comment appliquer des statistiques aux problèmes commerciaux réels grâce à l'approche unique en trois étapes de l'auteur pour résoudre des problèmes. Les lecteurs apprennent à IDENTIFIER la bonne technique en se concentrant sur l'objectif du problème et le type de données. Ils apprennent ensuite à calculer les statistiques soit à la main, en utilisant Excel ou en utilisant MINITAB. Enfin, ils interprètent les résultats dans le contexte du problème. L'approche de Keller améliore la compréhension de l'utilisateur ainsi que les compétences pratiques.
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STATISTICS FOR MANAGEMENT AND ECONOMICS is the worldwide best selling business statistics text. It is currently being used at hundreds of colleges and universities throughout the world. This text teaches students how to apply statistics to real business problems through the authors' unique three-step approach to problem solving. Students learn to IDENTIFY the right technique by focusing on the relationship between the problem and data type. They then learn to COMPUTE the answer either by hand, using Excel, or using MINITAB. Finally, they INTERPRET the results in the context of the problem. This approach enhances student comprehension as well as practical skills, and offers maximum flexibility to instructors wishing to teach concepts by hand or with the computer, or by using both hand and computer methods.
Dr. Gerald Keller is Professor of Business at Wilfrid Laurier University, where he has taught statistics, management science, and operations management since 1974. Dr. Keller has taught at the University of Toronto, University of Miami, McMaster University, University of Windsor, and the Beijing Institute of Science and Technology. He has consulted with banks on credit scoring and credit card fraud, and conducted market surveys for the Canadian government on energy conservation. Dr. Keller is also the author of STATISTICS FOR MANAGEMENT AND ECONOMICS, Sixth Edition and APPLIED STATISTICS WITH MICROSOFT EXCEL. Dr. Keller's publications have appeared in OMEGA, IIE Transactions, Decision Sciences, INFOR, Economics Letters, and Archives of Surgery.
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