Articles liés à Social Media Marketing: A Strategic Approach

Social Media Marketing: A Strategic Approach - Couverture souple

Barker, Melissa; Barker, Donald I.

 
9780538480871: Social Media Marketing: A Strategic Approach

Synopsis

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

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