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Strategic Management of Technology and Innovation, International Edition - Couverture souple

White, Margaret (Oklahoma State University); Bruton, Garry (Texas Christian University)

 
9780538481731: Strategic Management of Technology and Innovation, International Edition
Couverture souple
ISBN 10 : 0538481730 ISBN 13 : 9780538481731
Editeur : Cengage Learning, Inc, 2010

Synopsis

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Présentation de l'éditeur

THE STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION, 2e, International Edition explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning, Inc
Date d'édition
2010
Langue
anglais
ISBN 10 
0538481730
ISBN 13 
9780538481731
Reliure
Broché
Nombre de pages
420
Coordonnées du fabricant
non disponible
Personne responsable
non disponible