Marketing Foundations and Functions - Couverture rigide

Burrow, Jim; Eggland, Steve

Couverture rigide

ISBN 10 : 0538625414 ISBN 13 : 9780538625418

Editeur : South-Western, 1994

Synopsis

Marketing Foundations and Functions is designed to follow the recommendations set forth in the comency-based National Marketing Currium. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0538625414
• ISBN 13: 9780538625418
• Reliure: Relié
• Nombre de pages: 800
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible