Scans 2000 Developing a Marketing Plan: User Guide

Johns Hopkins University; Packer, Arnold H.

ISBN 10 : 0538698195 ISBN 13 : 9780538698191

Editeur : South-Western, 2001

Synopsis

In Developing a Marketing Plan, City Tours wants to create and market tours of a large, attraction-filled city to teenagers from nearby smaller cities. Positive feedback from the youngsters potentially could crate a larger, more profitable adult market. Users will: 1) research tourist attractions and accommodations in the city 2) use algebra and develop spreadsheets, charts and graphs to analyze the financial aspects of the tour 3) use software to write marketing materials, design brochures, and make a formal presentation User Guide will facilitate the completion of activities found on the CD-ROM simulation. System Requirements for the CD-ROM: Windows 95, 98, 2000 or NT. Intel Pentium or Pentium II processor (or equivalent), 75 MHz minimum (166 MHz for Windows 2000), 16 MB RAM or higher (32 MB for Windows 2000 and NT), 4x (minimum) CD-ROM drive, floppy disk drive, minimum 256-color, 640 X 480 resolution, SoundBlaster-compatible, 16-bit sound card, access to printer and Adobe Acrobat Reader 4.0 or higher (can be installed from CD-ROM).

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0538698195
• ISBN 13: 9780538698191
• Reliure: CD-Rom
• Nombre de pages: 104
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible