Introduction to Online Market & Industry Research: Search Strategies, Case Study, Problems, and Data Source Evaluations and Reviews - Couverture rigide

Benjamin Group

Couverture rigide

ISBN 10 : 0538726849 ISBN 13 : 9780538726849

Editeur : South-Western, 2004

Synopsis

Introduction to Online Market and Industry Research provides workable search strategies and valuable data source information to both inexperienced and experienced industry researchers. Market research strategies offer business managers a precise picture of the environment in which they operate and thus supporting informed decision making. Critical data source reviews lead to cost-effective purchase decisions for research managers. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in business research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0538726849
• ISBN 13: 9780538726849
• Reliure: Relié
• Nombre de pages: 450
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible