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Entering & Succeeding in Emerging Countries: Marketing to the Forgotten Majority - Couverture rigide

Samli, A. Coskun

 
9780538726986: Entering & Succeeding in Emerging Countries: Marketing to the Forgotten Majority

Synopsis

An expert in marketing in developing countries, the author equips readers with proven techniques and practices to uncover and realise profitable opportunities. He offers insight into initiating your global strategy, determining the best way to enter the market, monitoring results and much more.

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