Consumer Behavior - Couverture rigide

Kardes, Frank R

Couverture rigide

ISBN 10 : 0538746882 ISBN 13 : 9780538746885

Editeur : Cengage Learning, Inc, 2011

Synopsis

Book by Frank R Kardes

A propos du livre

Présentation de l'éditeur

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition, devotes ample attention to ""classic"" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business.

Détails de l'édition

• Éditeur: Cengage Learning, Inc
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0538746882
• ISBN 13: 9780538746885
• Reliure: Relié
• Nombre de pages: 421
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible