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Full-color, completely current, and packed with practical applications, the Seventh Edition of INTRODUCTIN TO RETAILING, International Edition puts students on the inside track to success in the fast-moving retail industry. INTRODUCTIN TO RETAILING, 7e, International Edition is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Lusch, Dunne, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. INTRODUCTIN TO RETAILING, 7e, International Edition emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, ""Planning Your Own Retail Business"" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment.
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- ÉditeurSouth-Western
- Date d'édition2010
- ISBN 10 0538755075
- ISBN 13 9780538755078
- ReliureBroché
- Nombre de pages656
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Introduction To Retailing,7Th Ed.
Edité par
South Western College
(2010)
ISBN 10 : 0538755075
ISBN 13 : 9780538755078
Neuf
Couverture souple
Quantité disponible : 2
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Description du livre Etat : New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Address also. N° de réf. du vendeur ABRR-3293
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EUR 40,66
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Introduction To Retailing
Edité par
Thomson Learning
(2010)
ISBN 10 : 0538755075
ISBN 13 : 9780538755078
Neuf
Couverture souple
Quantité disponible : 4
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Evaluation vendeur
Description du livre Etat : New. pp. 576. N° de réf. du vendeur 5467738
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EUR 36,96
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