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Consumption Values and Market Choices: Theory and Applications - Couverture rigide

Sheth, Jagdish; Etc.; Newman, Bruce; Gross, Barbara L.

 
9780538805636: Consumption Values and Market Choices: Theory and Applications
Couverture rigide
ISBN 10 : 0538805633 ISBN 13 : 9780538805636
Editeur : South-Western, 1999

Synopsis

This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
South-Western
Date d'édition
1999
Langue
anglais
ISBN 10 
0538805633
ISBN 13 
9780538805636
Reliure
Relié
Nombre de pages
220
Coordonnées du fabricant
non disponible
Personne responsable
non disponible