Articles liés à Strategic Marketing Management: Text and Cases
Synopsis
This book provides a practical, straightforward approach to planning, analysing and implementing marketing strategies. With nearly 80% of the future marketing graduates going to work in small businesses or entrepreneurial organisations, this book/case book was written to address the challenges that marketing personnel will face in their developing careers, and takes a practical perspective to equip readers to understand the components of strategic marketing management. For those interested in just the marketing management and strategy concepts, the text is available without the cases to fit your course needs.
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Strategy Marketing Management/Marketing Strategy
Edité par
South-Western, 1999
ISBN 10 : 0538828234
ISBN 13 : 9780538828239
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Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur rev3091441918
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EUR 19,20
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Strategic Marketing Management: Text and Cases
Edité par
South-Western Pub, 1993
ISBN 10 : 0538828234
ISBN 13 : 9780538828239
Ancien ou d'occasion
Couverture rigide
Vendeur : -OnTimeBooks-, Phoenix, AZ, Etats-Unis
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Etat : good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. N° de réf. du vendeur OTV.0538828234.G
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Strategic Marketing Management: Text and Cases
Edité par
South-Western Pub, 1993
ISBN 10 : 0538828234
ISBN 13 : 9780538828239
Ancien ou d'occasion
Couverture rigide
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_368084542
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EUR 31,26
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