Creating Customer Value: The Path to Sustainable Competitive Advantage - Couverture rigide

Naumann, Earl

 
9780538838474: Creating Customer Value: The Path to Sustainable Competitive Advantage
Couverture rigide
ISBN 10 : 0538838477 ISBN 13 : 9780538838474
Editeur : South-Western, 2000

Synopsis

This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage.

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Éditeur
South-Western
Date d'édition
2000
Langue
anglais
ISBN 10 
0538838477
ISBN 13 
9780538838474
Reliure
Relié
Nombre de pages
312
Coordonnées du fabricant
non disponible
Personne responsable
non disponible