This text is targeted at the junior/senior level undergraduate course in consumer behaviour. This text is also appropriate for the first course in consumer behaviour at the MBA level. The approach ties together a conceptual foundation of consumer behaviour with an applications orientation. If consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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Destinations, frais et délaisVendeur : AwesomeBooks, Wallingford, Royaume-Uni
Hardcover. Etat : Very Good. Consumer Behavior and Marketing Action This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780538844338
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Vendeur : Bahamut Media, Reading, Royaume-Uni
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780538844338
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Etat : Very Good. 5th. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 17575669-75
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780538844338. N° de réf. du vendeur 9122392
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780538844338. N° de réf. du vendeur 9122391
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780538844338. N° de réf. du vendeur 9033587
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Hardcover. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL10065456
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780538844338. N° de réf. du vendeur 8657890
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Vendeur : Manyhills Books, Traralgon, VIC, Australie
Hardcover. Etat : Very Good. Etat de la jaquette : No Dust Jacket. Fifth Edition. Hardcover. 749 pages. *** PUBLISHING DETAILS: South-Western Pub, USA, 1995. Fifth Edition. *** CONDITION: This book is in very good condition but dust jacket is not included. *** Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0538844337. ISBN/EAN: 9780538844338. Inventory No: 08030150. This item is heavy and may require additional shipping costs for destinations outside Australia. The photo of this book is of the actual book for sale. N° de réf. du vendeur 08030150
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Vendeur : Books Puddle, New York, NY, Etats-Unis
Etat : New. N° de réf. du vendeur 2648000604
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