Customer Satisfaction Measurement and Management: Using the Voice of the Customer - Couverture rigide

Naumann, Earl; Giel, Kath

 
9780538844390: Customer Satisfaction Measurement and Management: Using the Voice of the Customer

Synopsis

This step-by-step guide gives advice on how to increase repeat business and profits and how to become a customer-driven company. It is aimed at any business implementing a customer satisfaction programme, and should also be valuable for organizations trying to improve an existing programme. Also addressed are additional issues such as proactive customer contact, complaint handling, multinational considerations, and internal customers.

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Autres éditions populaires du même titre

9780873894272: Customer Satisfaction Measurement and Management

Edition présentée

ISBN 10 :  0873894278 ISBN 13 :  9780873894272
Editeur : ASQC/Quality Press, 1995
Couverture rigide