Articles liés à Marketing Planning and Strategy
Synopsis
Focusing on building the strategic skills necessary to compete in the global economy, this volume uses a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions and how they implement strategy.
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Marketing Planning and Strategy
Edité par
South-Western College Pub, 1996
ISBN 10 : 0538852836
ISBN 13 : 9780538852838
Ancien ou d'occasion
Soft cover
Vendeur : Slack's Book Barn, Zanesville, OH, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Soft cover. Etat : Near Fine. No Jacket. 5th or later Edition. N° de réf. du vendeur 000595
Acheter D'occasion
EUR 5,59
Expédition à EUR 6,51
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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Marketing Planning and Strategy
Edité par
South-Western, 1997
ISBN 10 : 0538852836
ISBN 13 : 9780538852838
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780538852838. N° de réf. du vendeur 8530958
Acheter D'occasion
EUR 4,96
Expédition à EUR 18,41
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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MARKETING PLANNING & STRATEGY
Vendeur : LIBRERIA LEA+, Santiago, RM, Chili
Évaluation du vendeur 4 sur 5 étoiles
Dura. Etat : New. Etat de la jaquette : Nuevo. No Aplica (illustrateur). 5. Through bothe text and cases, Marketing Planning and Strategy, 5e delves into what strategy is, how to formulate srategy, and how to implement strategy, and how to implement strategy. The cases are comprehensive and integrative, deal with a broad range of srategic marketin issues circumstances, and give readers a complete understanding of how to apply the concepts they?ve learned. Here are just a few of the distinguishing features you?ll find inside: - Complete coverage of marketing strategy using the approach that critically examines the customer, the corporation, and the competition. - Intriguing cases that focus on well-known companies. These cases are rich in content, average 14 pages in length, and are supplemented with complete case notes. - Step-by-step procedures for analysis that give readers a better understanding of how to apply the information they learn to their future careers in marketing. - Interesting and current examples interspersed throughout the text where relevant. - The strenghts and weaknesses of concepts and techniques, not just descriptions, wich lets readers decide what works best for varing situations. Marketing Planning and Strategy, 5e is the most comprehensive book of its kind on the market, providing more detail and depth with good clarity and organization. 1440 gr. Libro. N° de réf. du vendeur 9780538852838LEA6916
Acheter neuf
EUR 27,93
Expédition à EUR 32,11
Expédition depuis Chili vers Etats-Unis
Expédition depuis Chili vers Etats-Unis
Quantité disponible : 1 disponible(s)