Synopsis
Focusing on building the strategic skills necessary to compete in the global economy, this volume uses a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions and how they implement strategy.
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Résultats de recherche pour Marketing Planning and Strategy
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Marketing Planning and Strategy
Edité par
South-Western College Pub, 1996
ISBN 10 : 0538852836
ISBN 13 : 9780538852838
Ancien ou d'occasion
paperback
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
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paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_418217378
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Marketing Planning and Strategy
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Marketing Planning and Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780538852838
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Marketing Planning and Strategy
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780538852838
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Marketing Planning and Strategy
Edité par
South-Western, 1997
ISBN 10 : 0538852836
ISBN 13 : 9780538852838
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780538852838. N° de réf. du vendeur 8530958
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Marketing Planning and Strategy
Edité par
South-Western College Pub, 1996
ISBN 10 : 0538852836
ISBN 13 : 9780538852838
Ancien ou d'occasion
Soft cover
Vendeur : Slack's Book Barn, Zanesville, OH, Etats-Unis
Évaluation du vendeur 3 sur 5 étoiles
Soft cover. Etat : Near Fine. No Jacket. 5th or later Edition. N° de réf. du vendeur 000595
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MARKETING PLANNING & STRATEGY
Vendeur : LIBRERIA LEA+, Santiago, RM, Chili
Évaluation du vendeur 5 sur 5 étoiles
Dura. Etat : New. Etat de la jaquette : Nuevo. No Aplica (illustrateur). 5. Through bothe text and cases, Marketing Planning and Strategy, 5e delves into what strategy is, how to formulate srategy, and how to implement strategy, and how to implement strategy. The cases are comprehensive and integrative, deal with a broad range of srategic marketin issues circumstances, and give readers a complete understanding of how to apply the concepts they?ve learned. Here are just a few of the distinguishing features you?ll find inside: - Complete coverage of marketing strategy using the approach that critically examines the customer, the corporation, and the competition. - Intriguing cases that focus on well-known companies. These cases are rich in content, average 14 pages in length, and are supplemented with complete case notes. - Step-by-step procedures for analysis that give readers a better understanding of how to apply the information they learn to their future careers in marketing. - Interesting and current examples interspersed throughout the text where relevant. - The strenghts and weaknesses of concepts and techniques, not just descriptions, wich lets readers decide what works best for varing situations. Marketing Planning and Strategy, 5e is the most comprehensive book of its kind on the market, providing more detail and depth with good clarity and organization. 1440 gr. Libro. N° de réf. du vendeur 9780538852838LEA6916
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