Articles liés à Marketing Research: An Aid to Decision Making

Marketing Research: An Aid to Decision Making

Shao, Alan

 
9780538881920: Marketing Research: An Aid to Decision Making
ISBN 10 : 0538881925 ISBN 13 : 9780538881920
Editeur : South-Western, 1998

Synopsis

This text presents thorough coverage of marketing research methods and issues within a framework of showing students the logic behind the concepts and the relevancy to the students' lives. All the examples and cases feature well-known companies whose products or services are relevant to the interests of today's students. Reviews of both basic statistics and marketing concepts are presented so students don't struggle with the basics while trying to learn more advanced concepts. Extensive Web, Internet, and global examples address changing student interests and marketplace issues. A strong customer focus explores the decision-making scope of the marketing manager and the manipulation of the marketing mix variables to meet customer needs.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
South-Western
Date d'édition
1998
Langue
anglais
ISBN 10 
0538881925
ISBN 13 
9780538881920
Reliure
Fournitures diverses
Nombre de pages
597
Coordonnées du fabricant
non disponible
Personne responsable
non disponible