Multinational Management: A Strategic Approach - Couverture rigide

Cullen, John

 
9780538890342: Multinational Management: A Strategic Approach
Couverture rigide
ISBN 10 : 0538890347 ISBN 13 : 9780538890342
Editeur : South-Western, 1998

Synopsis

This work presents a strategic approach to international management on the market today. Cullen uses that perspective as a unifying theme throughout the text to explore the global economy and the impact of managerial decisions. Comparative management issues are examined to illustrate the strengths and weaknesses of competitors and how best to adapt organizational practices. A chapter is dedicated to the opportunities and downfalls for small businesses to become multinational companies. The text provides comprehensive coverage of the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultrual communication, international human resource management, and ethics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
South-Western
Date d'édition
1998
Langue
anglais
ISBN 10 
0538890347
ISBN 13 
9780538890342
Reliure
Relié
Nombre de pages
656
Coordonnées du fabricant
non disponible
Personne responsable
non disponible