"David Burkus moves beyond feel-good anecdotes to instead build his powerful advice on a compelling foundation of social science and network theory. It will change the way you think about networking." — Cal Newport, bestselling author of DEEP WORK and SO GOOD THEY CAN’T IGNORE YOU "David Burkus is one of the world’s most highly-regarded young business thinkers — and this book shows why. FRIEND OF A FRIEND is packed with unexpected insights about networking, all built on top of a solid foundation of social science. For years, we’ve all gotten same advice about making and maintaining contacts. This book offers a fresh — and human — approach.” — Daniel H. Pink, bestselling author of TO SELL IS HUMAN and DRIVE "There’s a better way to network than hitting up mixers and throwing business cards in people's face, David Burkus shows you how — with some hard-hitting science and fascinating stories to back it all up." — Jordan Harbinger, host of THE ART OF CHARM podcast "David Burkus is a gifted translator of social science research. In FRIEND OF A FRIEND, he shares not just tips on how to network more successfully, but also a new, research-based framework to help us cultivate more meaningful relationships. You'll never look at networking the same way again." — Dorie Clark, bestselling author of Entrepreneurial You and Stand Out, and adjunct professor at Duke University's Fuqua School of Business
What if all the advice we’ve heard about networking is wrong? What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you? We know that it’s essential to reach out and build a network. But did you know that it’s actually your distant or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have? In this startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your career. Based on entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers really do. Forget the outdated advice you’ve already heard. Learn how to make use of the hidden networks you already have.
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