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Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader - Couverture souple

Kantor, Jonathan

 
9780557163243: Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader
Couverture souple
ISBN 10 : 0557163242 ISBN 13 : 9780557163243
Editeur : Lulu.com, 2010

Synopsis

Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention.As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline.To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader.This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lulu.com
Date d'édition
2010
Langue
anglais
ISBN 10 
0557163242
ISBN 13 
9780557163243
Reliure
Broché
Nombre de pages
168
Coordonnées du fabricant
non disponible
Personne responsable
HACHETTE LIVRE SA
https://www.hachette.fr/

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MAUREPAS CEDEX
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France