Articles liés à The Arf Listening Playbook
Synopsis
The ARF Listening Playbook is the go to guide for understanding the newest, and potentially most important advance in market research - listening to customer conversations. The Playbook answers four key questions being asked today - what is listening, how is it used, how is it done, and where is it going? Written by Advertising Research Foundation experts, they explain how listening helps brands achieve the full range of marketing objectives, from finding new customers through loyalty. This comprehensive book teaches through 35+ case studies and many examples. Complete with over 70 vendor profiles, glossary and index, The ARF Listening Playbook gives all readers the research and practical foundation necessary to leverage listening for their brand's growth.
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Présentation de l'éditeur
The ARF Listening Playbook is the go to guide for understanding the newest, and potentially most important advance in market research - listening to customer conversations. The Playbook answers four key questions being asked today - what is listening, how is it used, how is it done, and where is it going? Written by Advertising Research Foundation experts, they explain how listening helps brands achieve the full range of marketing objectives, from finding new customers through loyalty. This comprehensive book teaches through 35+ case studies and many examples. Complete with over 70 vendor profiles, glossary and index, The ARF Listening Playbook gives all readers the research and practical foundation necessary to leverage listening for their brand's growth.
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Résultats de recherche pour The Arf Listening Playbook
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The ARF Listening Playbook
Edité par
Lulu.com, 2010
ISBN 10 : 0557287790
ISBN 13 : 9780557287796
Ancien ou d'occasion
Softcover
Vendeur : Bookbot, Prague, Rébublique tchèque
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : As New. Leichte Kratzer / Abnutzungen / Druckstellen. The ARF Listening Playbook is the go to guide for understanding the newest, and potentially most important advance in market research - listening to customer conversations. The Playbook answers four key questions being asked today - what is listening, how is it used, how is it done, and where is it going? Written by Advertising Research Foundation experts, they explain how listening helps brands achieve the full range of marketing objectives, from finding new customers through loyalty. This comprehensive book teaches through 35+ case studies and many examples. Complete with over 70 vendor profiles, glossary and index, The ARF Listening Playbook gives all readers the research and practical foundation necessary to leverage listening for their brand's growth. N° de réf. du vendeur 1fe36c0c-3977-41c6-9bfa-4f4ac8f89442
Acheter D'occasion
EUR 48,89
Expédition à EUR 20,99
Expédition depuis Rébublique tchèque vers Etats-Unis
Expédition depuis Rébublique tchèque vers Etats-Unis
Quantité disponible : 1 disponible(s)
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The ARF Listening Playbook M. D. Stephen a. Rappaport
Edité par
Lulu.com, 2010
ISBN 10 : 0557287790
ISBN 13 : 9780557287796
Ancien ou d'occasion
Couverture souple
Vendeur : BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : gut. 2010. The ARF Listening Playbook In englischer Sprache. pages. N° de réf. du vendeur BN668769
Acheter D'occasion
EUR 179,90
Expédition à EUR 39,95
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)