Présentation de l'éditeur
In order to invite consideration of the editorial in all its aspects this book contains a brief historical sketch, as well as chapters on typography and on editorial responsibility; but the controlling purpose of the discussion has been to achieve practical helpfulness for the editorial writer, or the student, who really tries to carry his message beyond the threshold of his readers mind, rather than leaving it on the doorstep. Both the country editor who is trying to climb the ladder of editorial effectiveness, with hands full of distracting duties in the news, advertising, circulation, and printing departments of his paper, and the metropolitan editor who struggles upward, arms bulging with original documents, reference books, and conflicting news reports, would get along better if they took pains to observe the ladder. It behoves ladder climbers to dispense with hobbles and blinders. This book deals with the ladder. Both the veteran, on the rung near the top, and the college youth, placing a tentative foot on the lowest crosspiece, need to know what they are about. Anything that is worth doing at all particularly an art such as editorial writing is worth a preliminary examination as to its purposes, possibilities and methods.
(Typographical errors above are due to OCR software and don't occur in the book.)
About the Publisher
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