Telemanage Your Customers: A System for Telephone Account Management - Couverture rigide

Stone, Merlin; Etc.; Wheeler, Chris

Couverture rigide

ISBN 10 : 0566029030 ISBN 13 : 9780566029035

Editeur : Gower Publishing Ltd, 1990

Synopsis

In this book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. After explaining the telephone account management (TAM) concept the authors set out its benefits in terms of increased customer satisfaction and selling opportunities. They go on to describe how to plan, set up, staff and run a TAM operation, the text provides full details of the principles and techniques involved. It is illustrated throughout with real-life examples and case studies and includes an extensive set of ready-to-use formats.

Détails de l'édition

• Éditeur: Gower Publishing Ltd
• Date d'édition: 1990
• Langue: anglais
• ISBN 10: 0566029030
• ISBN 13: 9780566029035
• Reliure: Relié
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible