Design and Corporate Success - Couverture rigide

Rassam, Clive

 
9780566075346: Design and Corporate Success
Couverture rigide
ISBN 10 : 0566075342 ISBN 13 : 9780566075346
Editeur : Gower Publishing Ltd, 1995

Synopsis

This volume aims to show how influential good design can be from the viewpoint of leading British product designers, corporate identity specialists and senior company executives. It includes interviews with designers and corporate identity experts, and contributions from senior managers at Rover, Black and Decker, Electrolux, international furniture maker Steelcase Strafor, plus four export-led SMEs. Drawing on their experience, the book shows how successful companies use good design to their own advantage and why designing the right product or corporate identity requires changes in approaches and attitudes.

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Éditeur
Gower Publishing Ltd
Date d'édition
1995
Langue
anglais
ISBN 10 
0566075342
ISBN 13 
9780566075346
Reliure
Relié
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
non disponible