How to Market Design Consultancy Services: Finding, Winning and Keeping Clients - Couverture souple

Preddy, Shan

Couverture souple

ISBN 10 : 0566077272 ISBN 13 : 9780566077272

Editeur : Gower Publishing Ltd, 1997

Synopsis

Targetted at design consultancies, this book provides an introductory guide to starting off in business as well as explaining new techniques for design professionals. Marketing strategies and implementation plans are dealt with and case studies are examined.

A propos du livre

Présentation de l'éditeur

The fast-paced nature of the design business means that you probably spend most of your time, energy and resources looking after your clients' needs, not your own. In our current, increasingly competitive marketplace where supply far outstrips demand, no design business will survive for long - let alone grow and develop - without a really effective marketing programme. It is no longer enough for you to provide a good product and simply hope for the best. Potential clients need to know exactly what you can do for them and what makes you different from your competitors. Existing clients need to know exactly why they should develop and continue their business with you. Quite simply, you need to convince design buyers that you are unequivocally the right consultancy for them, time and time again. This second, fully revised and updated, edition of Shan Preddy's popular book will help you to improve your marketing skills, no matter how large or small your design company, or which of the many disciplines you specialise in. Packed full of accessible, practical advice and information, this book is indispensable for all design consultancies.

Biographie de l'auteur

Shan Preddy is a Partner at Preddy&Co which specialises in business development consultancy for design firms and training for their staff. Her professional affiliations include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader. She is a member of the Institute of Directors, an Elected Associate of D&AD, a Fellow of the RSA and an accredited consultant on the DBA Experts Register. In addition, she is a regular speaker at, and chair of, design conferences and a skilled awayday facilitator. Throughout Europe, many leading design firms have benefited from Shan's expert business advice, and thousands of design professionals have read her books and participated in her popular masterclasses.

Détails de l'édition

• Éditeur: Gower Publishing Ltd
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0566077272
• ISBN 13: 9780566077272
• Reliure: Broché
• Nombre de pages: 196
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible