How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market

Stapleton, John; Thomas, Michael J.

ISBN 10 : 0566077841 ISBN 13 : 9780566077845

Editeur : Gower Publishing Ltd, 1998

Synopsis

Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.

Détails de l'édition

• Éditeur: Gower Publishing Ltd
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0566077841
• ISBN 13: 9780566077845
• Reliure: Belle reliure
• Numéro d'édition: 5
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible