Articles liés à Reading the Mind of the Organization: Connecting the...

Reading the Mind of the Organization: Connecting the Strategy With the Psychology of the Business - Couverture rigide

Garden, Annamaria

 
9780566079986: Reading the Mind of the Organization: Connecting the Strategy With the Psychology of the Business
Couverture rigide
ISBN 10 : 0566079984 ISBN 13 : 9780566079986
Editeur : Gower Publishing Ltd, 2000

Synopsis

The author applies the fundamental principles of psychology to the modern organization. She presents a whole range of issues such as identity, image, strategy and work design in terms of a cohesive framework. It shows how to "read" an organization, revealing the perceptions of customers and staff. The text explains why some companies have "presence" and can easily claim space in the market, while others find it difficult; why some companies find it hard to achieve the internal change that is required to meet external changes; and why some companies are believable in what they say whilst others create mixed messages.

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Éditeur
Gower Publishing Ltd
Date d'édition
2000
Langue
anglais
ISBN 10 
0566079984
ISBN 13 
9780566079986
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible