Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business - Couverture rigide

Davidson, J.H.

 
9780566080265: Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business
Couverture rigide
ISBN 10 : 0566080265 ISBN 13 : 9780566080265
Editeur : Gower Publishing Ltd, 1998

Synopsis

This is a set of consumer and profit orientated approaches which aim lead to winning strategies. The book aims to challenge traditional marketing methods and looks for new ways of reaching markets. It contains five key elements which are summarized as POISE - profitable, offensive, integrated, strategic and effectively executed. POISE means using consumer and profit driven marketing across every department in a company. All employees are involved in building superior consumer value, efficiently for above average profits. Having explained the principles, the author then shows, using practical step-by-step processes, how to make them work. Included are over 100 case examples and checklists.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Gower Publishing Ltd
Date d'édition
1998
Langue
anglais
ISBN 10 
0566080265
ISBN 13 
9780566080265
Reliure
Relié
Nombre de pages
608
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780140256918: Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business

Edition présentée

ISBN 10 :  0140256911 ISBN 13 :  9780140256918
Editeur : Penguin, 1997
Couverture souple