Information products - whether printed or electronic - are the essential vehicles of knowledge without which communication and commerce cannot take place. Organizations depend on them for successful internal and external interaction, but their potential for increasing business value has been largely ignored. This book is the first to define and explain information products and their management as the missing link between knowledge and information strategy on the one hand and design and presentation on the other. It sets out what information products are and how they can add value if part of overall strategy; shows how to audit what they should be doing and what they actually are doing for the company; and presents a change programme for a better management approach which enables the company to get full value from them. The book is written for senior managers responsible for information and knowledge management, corporate communications and IT, and for information professionals, web developers and information designers. Like Elizabeth Orna's book Practical Information Polices, it is destined to become the passport to clearer thinking on a usually woolly and neglected area of management. It is also an important text for information management, business, IT and web design students.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Elizabeth Orna is the author of Practical Information Polices, Second Edition and Information Management in Museums, both published by Gower. Described in a Library Association Record review as 'too good to be a guru', she is a an information consultant and writer well known for her extraordinary insight and lucidity. She lectures internationally on information management and information presentation.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP64661739
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP21253716
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0566085631I4N00
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Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-H-031-01516
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