Identity: Transforming Performance Through Integrated Identity Management - Couverture rigide

Rowden, Mark

Couverture rigide

ISBN 10 : 0566086182 ISBN 13 : 9780566086182

Editeur : Gower Publishing Ltd, 2004

Synopsis

This new, much-revised and extended edition, simply titled Identity, offers further crucial knowledge about how to integrate identity into the wider commercial and financial objectives of the organization.Rowden's radical approach dispenses with common branding misconceptions and explains how to interrogate your strategy and objectives as never before through the relative weighting of three key 'averages': product, distribution and identity. He demonstrates how, by re-examining market position and values on this basis, you can redefine the content and focus of your identity, grading all visual and behavioural communications - an approach called, show tell do - into critical priorities, and then distill key values into firmwords, against which all communications can be rapidly focused as well as measured

A propos du livre

À propos de l'auteur

Specializing in corporate identity, Mark Rowden is a design consultant with over 20 years' experience. He has helped a wide range of organizations introduce identities that have transformed their business approach. Combining the highest level of design innovation and creativity with a deep understanding of the unavoidable complexities of corporate life, he identifies the unique qualities of an organization and translates them into a fully integrated identity system that revitalizes performances and profits.

Détails de l'édition

• Éditeur: Gower Publishing Ltd
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0566086182
• ISBN 13: 9780566086182
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible