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The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations - Couverture rigide

Nevin, Mike

 
9780566087790: The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations
Couverture rigide
ISBN 10 : 0566087790 ISBN 13 : 9780566087790
Editeur : Gower Publishing Ltd, 2014

Synopsis

Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the type of alliance they are seeking and the partner organisation(s) with whom they are working. Whether you are an alliance executive, responsible for the systems, strategy and performance of your organisation's alliancing programme or an alliance manager needing to ensure the success of a given partnership, The Strategic Alliance Handbook is an essential guide.

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À propos de l'auteur

Mike Nevin is the founder and first chairman of ASAP Europe, The Association of Strategic Alliance Professionals. He now runs his own consultancy firm, Alliance Best Practice Ltd (www.alliancebestpractice.com). This is a research and benchmarking consultancy specialising in collaborative business-to-business relationships (alliances and partnerships). The consultancy uses proven methodologies and tools (alliance best practices) to help clients initiate and manage alliances. It also maintains a database of over 200,000 observations of alliance best practice in action. The company has worked with over 300 alliance leading companies including; IBM, Microsoft, SAP, Oracle, Capgemini, Accenture, Logica, Tieto, BT, O2, Rolls Royce, GSK, AstraZeneca, DuPont and BASF.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Gower Publishing Ltd
Date d'édition
2014
Langue
anglais
ISBN 10 
0566087790
ISBN 13 
9780566087790
Reliure
Relié
Nombre de pages
384
Coordonnées du fabricant
Routledge
https://www.routledge-ny.com/

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